Perfectus
Perfectus
Cricket World Cup Engagement Platform
Gamified Match Predictions | Daily Prizes | Store Traffic Driver
Cricket fans are highly engaged during the World Cup, but brands struggle to capture this attention and convert it into tangible store visits and purchases.
Turn passive cricket watching into active participation. We propose a gamified platform where daily match predictions drive customers directly to your stores to redeem rewards.
Key Highlight: 48 matches over 45 days = 48 engagement touchpoints.
Quick registration via mobile/email.
Answer 10 questions before match.
Enjoy the game with extra excitement.
Check points & leaderboard rank.
Visit Lemonade store for prizes.
Users predict 10 specific outcomes before every match. Maximum possible points: 1,025.
Rewards Skill: Cricket knowledge pays off.
Encourages Participation: Close guesses still earn points.
Fair Competition: Consistent accuracy beats luck.
| Accuracy Level | Points Awarded |
|---|---|
| Exact Match | 150 points |
| Within 5 (runs/wickets) | 100 points |
| Within 10 | 50 points |
| Within 20 | 25 points |
| Beyond 20 | 0 points |
• Top 3: Free lemonade + vouchers
• Ranks 4-10: Decided by Lemonade
• Ranks 11-50: Decided by Lemonade
Cricket merchandise + cash prizes for consistent weekly performers.
VIP World Cup Final tickets + Year supply of lemonade + Cash prize.
• Increased daily store foot traffic
• Higher purchase conversion
• Upsells during redemption
• Repeat visits
• 45 days sustained engagement
• Social media amplification
• Strong cricket association
• Word-of-mouth marketing
• Build customer database
• Behavioral insights
• Customer segmentation data for future campaigns
React Native / React.js
(Progressive Web App)
Node.js + PostgreSQL
CricAPI Integration
Firebase Auth
Complete turnkey solution including development, deployment, and support during the tournament.
| Upfront (Kickoff) | 50% |
| Mid-Project | 30% |
| Completion | 20% |
Let's build the future of fan engagement.
